It all begins with your goals. To understand where we need to go and how to get there, we must first audit your needs, desires and challenges. Our team will perform a full review of your property and derives a plan of attack that aligns with your aspirations. The audit is comprised of an analysis of what we refer to as the “FOUR P’s”; property, price, promotion and patience (as in the seller’s sales timeline). The culmination of data received from this audit will ultimately allow us to create a sale roadmap that is tailored to your property and goals.

Once our team has performed its initial audit, we get started with the custom creative process. Every property is considered a brand and needs to treated as such. In conjunction with our creative partners in photography, videography, written narrative, public relations, social media strategies, digital assets, and graphic design, we get busy building a brand around your property, location and lifestyle.

Once our team has completed the creative branding process on your property, we then utilize our multi-channel resources to cast the largest net of exposure to the marketplace. We understand that powerful content is minimally effective if we cannot get the audience to see. With 8 billion people in the world and not knowing where you buyer may be, we rely on a heavy exposure approach that is built on digital and print strategies, social network outreach, PR mentions, media partner syndication, event networking, and a multitude of additional channels.